Making Women's Football Commercial: Strategies for Economic Sustainability and Global Growth
Luiz Felipe Giacomelli
Abstract
Women’s football has experienced significant growth in recent decades, driven by social progress, increased media visibility, and the strengthening of international competitions. However, the sport still faces structural and commercial barriers that limit its economic potential. This article analyzes the main challenges and opportunities for the commercialization of women’s football, exploring sports marketing models, broadcasting rights, sponsorships, and audience engagement strategies. Based on a literature review and international case studies, a set of actions is proposed to promote financial sustainability and establish women’s football as a competitive sports product in the global market. The paper also highlights the role of digital innovation, public policies, and social transformation in building a sustainable and inclusive football ecosystem.
Keywords
References
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Submitted date:
08/02/2025
Reviewed date:
11/20/2025
Accepted date:
11/24/2025
